Development of a 360° communication campaign for the progressive reopening of the Musée du Château des Ducs de Wurtemberg in Montbéliard. The project aimed to enhance its historical identity while introducing a contemporary and immersive approach, repositioning the museum as a dynamic cultural space.

The campaign is built on a multi-channel strategy combining digital and physical media to ensure consistent visibility. It includes social media content, print materials, and a multilingual WordPress website as the central platform, supported by a cohesive art direction enhanced with motion design and sound to deliver an immersive and scalable communication experience.