Development of JOIA, a festival concept designed to « reenchant the world » through a curated weekend experience focused on well-being, creativity, and connection. The project combines brand identity, digital design, and event communication to create a cohesive and immersive experience.

The project includes the creation of a modular visual identity structured around four core experiences, alongside a WordPress website with integrated ticketing (WooCommerce). A complete set of communication materials was developed across print and digital, including posters, programs, signage, and event assets.