Development of Cycloboulot, a digital communication project promoting cycling for daily commuting. The project combines an informative website, editorial content, and a cohesive visual identity to support and encourage sustainable mobility.

The art direction is inspired by urban movement, expressed through a bold color palette and cycling-related iconography. The identity was deployed across web and print, supported by a responsive WordPress website with a clear structure and optimized interface, ensuring accessibility and a seamless user experience across all devices.