Development of JOIA, a festival concept designed to « reenchant the world » through a curated weekend experience focused on well-being, creativity, and connection. The project combines brand identity, digital design, and event communication to create a cohesive and immersive experience.
The project includes the creation of a modular visual identity structured around four core experiences, alongside a WordPress website with integrated ticketing (WooCommerce). A complete set of communication materials was developed across print and digital, including posters, programs, signage, and event assets.
Across every touchpoint, the identity balances vibrant colors, organic forms, and clear information to make the festival feel both expressive and accessible. From the first online interaction to the on-site experience, each element works as part of the same visual system, strengthening recognition while preserving the joyful spirit of JOIA.
"Designed with intention, crafted with precision."