Development of a 360° communication strategy for Brasserie du Barbu, aimed at structuring the brand positioning, strengthening its visibility, and establishing a consistent visual identity while highlighting its artisanal and responsible commitments.
The project follows a global communication approach, combining multi-channel strategy, visual identity design, and content production. A complete identity system was developed and applied across web, social media, print, and promotional materials, supported by a custom 3D asset to enhance brand consistency and visual impact.
The creative direction draws on the brewery’s craft roots through a bold and character-driven visual language. Strong typography, warm colours, and expressive graphic elements create an identity that feels both authentic and contemporary. The system was designed to capture the convivial spirit of the brand while remaining clear, recognisable, and adaptable across both physical and digital communication materials.
"Designed with intention, crafted with precision."